Company research API
Turn company names into account context.
Huntr runs company research for GTM workflows: what the business does, who it serves, relevant public signals, technology context, contact context, and sales-ready account notes.
What company research should do
Company research is not the same as company enrichment. Enrichment tells you fields. Research explains what those fields mean for a GTM decision: whether the account fits, why it may matter now, and what a rep or workflow should do next.
| Question | Useful output | Where it goes |
|---|---|---|
| What does this company do? | Business summary and product context | CRM account note |
| Is it worth sales attention? | Fit signals, disqualifiers, missing context | Routing or review queue |
| Why now? | Recent public signals and timing context | Outbound prep |
| What should we say? | Grounded sales angle and risk notes | Rep workflow or agency QA |
Company research request
curl https://api.tryhuntr.com/research \
-H "x-api-key: hntr_YOUR_KEY" \
-H "Content-Type: application/json" \
-d '{
"tier": "standard",
"prompt": "Research Notion as a target account. Return company summary, product focus, recent signals, likely buyer priorities, and outbound angles."
}'Representative output
{
"company_summary": "The company sells collaborative workspace software to teams and enterprises.",
"gtm_fit": "Likely relevant if the seller targets product-led SaaS teams with complex workspace or collaboration workflows.",
"signals": ["visible product expansion", "enterprise positioning", "public hiring around go-to-market operations"],
"recommended_angle": "Lead with operational efficiency and better account context for sales teams.",
"risk_notes": "Do not assume active budget without direct confirmation."
}What company research can include
Business context
What the company does, who it serves, how it positions itself, and what category it appears to compete in.
Account signals
Public events, product launches, hiring, expansion, partnerships, or other timing context worth reviewing.
Qualification context
ICP fit, likely buyer persona, potential objections, and missing data that should not be guessed.
Actionable notes
Short summaries for CRM, outbound prep, routing, account review, or internal research queues.
Where teams use it
Account scoring
Add researched context before a company is routed, prioritized, rejected, or enrolled in a campaign.
CRM enrichment notes
Write concise business context and signal summaries into CRM fields that reps and managers actually read.
Sales prep
Generate account notes before calls, emails, founder outreach, handoffs, and pipeline reviews.
Agency delivery
Standardize the company research step across campaign launches and client account lists.
Internal agents
Give an assistant a company research tool it can call when it needs external account context.
Productized research
Add company research to a SaaS product or internal tool without building the workflow yourself.
Prompt library
When not to use company research
Static firmographic fields
If you only need employee count, headquarters, industry, or domain matching, a fixed enrichment provider may be the cleaner tool.
Unreviewed strategic claims
Company research should support judgment, not invent certainty. Use review notes for claims about budget, intent, or internal priorities.
FAQ
How is this different from a company enrichment API?
Enrichment returns fixed fields. Huntr answers open-ended GTM questions about context, fit, signals, and sales relevance.
Can this feed account scoring?
Yes. Use Huntr for qualitative account context and combine it with your own scoring model or routing rules.
Can I request structured output?
Yes. Ask for the fields your workflow needs, such as summary, signals, fit evidence, objections, and next action.